This fall, Isagenix is heading to South Korea! As one of the top 15 economies and top three direct selling markets in the world, South Korea presents an exciting opportunity as we look to continue impacting global health and becoming the largest health and wellness company in the world.


The South Korean market will be headquartered in Seoul and led by Steve Kim, who recently came on board as South Korea General Manager. Steve’s vast experience in the direct selling industry will be a tremendous asset to us as we enter this exciting market. Steve served as the vice president for a top direct selling company where he led that company’s successful launch in South Korea, beginning in 2012. Under his leadership, the company achieved over $400 million in cumulative sales in its first five years of operation and has been recognized among the top 10 direct selling companies in Korea for the past three years.

There are still quite a few steps left for us to complete before we can fully launch in South Korea, and as we move closer to the launch, we’ll be sure to keep you in the loop. For now, please be aware that the laws and regulations in South Korea are a bit different from our existing markets, and any violations of those laws and regulations could unnecessarily jeopardize our ability to open for business, it’s important to keep in mind the following when you are sharing that Isagenix is coming to South Korea:

  • Only share marketing materials created specifically for the South Korean market.
  • Do not sell or distribute products in the market prior to the official launch.
  • Country changes are strictly prohibited, so please do not enroll anyone through existing markets.
  • Some bonuses and promotions will differ from the existing markets, and it is important that you only share the South Korean Compensation Plan and bonuses in this market to avoid confusion.

We couldn’t be more excited about this opportunity! To learn more, check out our South Korea Leadership Packet.